Connecting As One
Objective: To develop a public service announcement campaign for people to be aware of immigrants’ life and what are some of the factors that affect their everyday psychological state. Because immigrants from many different countries leave whatever they had behind them to have a better life, they feel that they don’t belong here and don’t have a community to be in.
To inspire people about this idea, the campaign needed a distinct brand voice, with a warm but modern color story, engaging type kit, and attentive visual language to deliver its consistent message to the public.
The goal of the campaign is to make immigrants feel better and more comfortable by not only decreasing hate and isolation but also by spreading love among those people. When everyone becomes one, no matter their background or language, it’s the strongest and the purest bond to ever exist. The feelings that radiate straight from the heart are the ones to follow.
