Re—Donate
Objective: To develop a platform showcasing humanitarian needs around the world, and present them in one place for the audience to take action: discover, read, and donate to non-profits. An interactive platform that would not draw the emotional strings of the audience, but would promise to help the people in need, and show the progress of user's donations and volunteering.
The platform needed to be online for the younger audience to take advantage of by discovering global campaigns, and having a choice or either donating or volunteering. It also needed to respect the users' UI habits because of which the app UI has taken heavy inspiration from top streaming apps like Netflix, Disney+, and Hulu. Some features were added from the user testing phase to aid the user flow and to introduce a more robust design system with the color story.
Marketing Materials
The branding book was also developed which documented the design-building process, the project progress, and the final results. The process to build the platform, appropriate aesthetics, and the book composition took almost a whole year, but there were a lot of iterations that helped the overall flow and clarity.
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