Dad Tea Blends
Objective: To develop a brand for a tea company. The project didn't have strict guidelines which gave me the freedom to take the brand in any direction, so I decided to be expressive about dads around the globe and wanted to showcase different flavors with different needs. I wanted the idea to look playful and comedic, but not the design language of the packaging as it needed to compete with its competition.
The project also needed a marketing booklet to demonstrate any business sales and to make the project look more grounded. The booklet needed to carry the unified design language from the developed brand while describing the brand principles.
